100% of ideas that are never made don't get results
From idea to execution
Great creative work starts with understanding what needs to change.
Here are some of the challenges we've helped clients solve, from building brands and launching products to changing perceptions, engaging people and driving business results.
Think | Create | Make
WEIR Minerals
Strategic Communications Partnership
(12-Year Engagement)
Over a 13-year partnership with WEIR, we operate as a strategic and creative production partner supporting global marketing, communications and organisational change initiatives.
We have led the production development of strategic communication frameworks across product launches, internal transformation, training programmes and global marketing campaigns. This included working closely with senior stakeholders to translate complex industrial propositions into clear, scalable production ready communication systems.
In 2019, we embedded one of our execs on-site at the Venlo office as Interim Marketing & Communications Manager, providing production leadership, accelerating internal alignment and improving responsiveness to business challenges.
Impact
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Supported sustained year-on-year growth
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Produced and delivered globally adopted launch and communications campaigns
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Managing stakeholders, teams, timelines, and creative excellence to deliver solutions
DSM
Global Production & Innovation Platform (The Pitch)
DSM required a scalable way to connect and engage a global workforce and showcase internal innovation across a complex, distributed organisation.
We conceptualised, developed and produced The Pitch - a global live innovation platform designed to connect more than 50,000 employees across 12 countries and 7 time zones.
Understanding the strategic relevance and leading the creative teams across live broadcast, digital engagement and multi-platform content systems, the initiative was produced and delivered over three consecutive seasons and positioned as a core expression of DSM’s innovation culture.
The platform enabled employees to present ideas directly to senior leadership and independent judging panels, with winning concepts receiving recognition and investment.
Impact
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Connected upto 50,000+ employees through a shared global experience
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Produced a scalable internal engagement platform adopted across multiple seasons
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Increased visibility of innovation initiatives across the organisation
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Produced and generated long-tail content and ongoing internal communications value
Galvano
100 year old brand transformation
To mark its 100th anniversary, Galvano engaged Brand Junkies to advise on the strategic value of a brand transformation to produce long-term relevance and growth.
Following leadership workshops, we created and produced the full brand transformation from concept through to implementation, modernising the identity while preserving its heritage.
We conceptualised and directed the production of strategic and creative solutions across all brand touch points, ensuring a unified and future-facing system.
Impact
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Produced a modernised brand system aligned to long-term growth strategy
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Strengthened internal and external brand alignment
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Improved market perception and brand clarity
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Positioned the business for continued commercial success
BASF Nunhems
Global Behavioural Change
Campaign Food Consumption & Health
Join the movement today,
for a healthier tomorrow.
In response to the global need to reduce consumption and improve public health outcomes, we conceptualised and produced a behaviour-led strategic platform designed to unite brands and audiences around responsible food systems.
As the lead agency, we produced and positioned the initiative as a movement rather than a campaign, grounded in behavioural insight and designed to influence attitudes and actions across the food production chain.
We produced and launched the full implementation across live events, publications, brand storytelling and digital channels.
Impact
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8,000 visitors engaged at live expo activation
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15,000+ digital views through influencer and blog coverage
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Production adopted internationally as a benchmark framework
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Continued use and activation across global initiatives
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Contributed to increased global seed sales linked to awareness and adoption
Scherp Online
Brand Positioning & Identity Transformation
Connecting Worlds
Scherp Online, a fast-growing B2B digital services provider, required a stronger and more distinctive market position to support commercial growth.
Brand Junkies produced the full end-to-end rebrand, defining a clear narrative framework and translating it into a complete identity system. We also produced the entire rollout across internal and external communications to ensure consistency and adoption.
The work repositioned the business with a sharper, more credible market presence aligned to its ambition and growth trajectory.
Impact external
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Defined a clear and differentiated market positioning
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Strengthened credibility in B2B sales and client engagement
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Stronger foundation for sales and marketing
conversations across key accounts -
Enhanced perception of credibility and maturity in pitch situations
Impact internal
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Clearer internal alignment around brand purpose, tone, and positioning
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Increased confidence in how the business presents itself externally
Holmak
Brand Repositioning &
Market Leadership Strategy
Healthier Environments, Happier People
Holmak, a manufacturer of air-to-air heat exchangers, required a clearer and more competitive market position to support growth and leadership ambitions.
We were part of the agile team that developed the strategic repositioning and creative direction, working directly with ownership and senior stakeholders to define a stronger market narrative. We guided cross-functional teams through the transformation, aligning internal understanding with external positioning.
The work repositioned Holmak as a more clearly defined category leader with a stronger innovation narrative.
Impact
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Organisation-wide adoption of the new brand proposition
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Strengthened positioning as a leading European player in its category
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Supported growth through new client acquisition
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Established a clearer and more differentiated market identity
ALFA Bier
Brand Strategy & Market Expansion
True to ourselves
Alfa Bier is a fourth-generation family-owned brewery with strong regional loyalty in Limburg but limited visibility across the wider Dutch market.
For almost a decade, Brand Junkies were the agency of choice to produce all items required, including packaging, films, events, marketing materials, animations, social content, websites, product rebranding and launches. We were responsible for the brand’s long-term positioning, creative direction and market expansion concepts through big creative thinking and perfectly produced materials.
Brand Junkies led the repositioning of the brand to balance heritage with modern relevance, developing a refreshed identity and communication platform applied across packaging, campaigns (online and offline), product launches, events and experiential touch points.
Impact
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Increased national brand awareness across the Netherlands
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Helped secure distribution in leading supermarket chains and new retail channels
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Strengthened market share while maintaining regional loyalty
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Produced a refreshed brand identity and packaging system
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Supported sustained commercial growth and improved category positioning
Swissflex
Brand Strategy & Market Expansion
The Bed of Your Dreams
A premium Swiss sleep brand, Swissflex needed a clear emotional positioning beyond product features.
We led the creative strategy and creative execution for over four years, developing the brand idea (The bed of your dreams) and bringing it to life - through clever creativity and perfect production - across online and offline campaigns, in-store design, promotions, branding, and social media.
The result was a consistent brand world built around comfort, precision, and better sleep - positioning Swissflex as more than a bed, but as the foundation of rest.
Impact
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Produced social media films with over 3.6 million views
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Produced all materials for campaigns including digital, photography and animation
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Produced all in-store merchandise and sales support materials
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151% return on investment (ROI)
